The Beat

News-Billboard-E3-broadcast.jpg POSTED BY EA Staff ON Jul 24, 2013

VentureBeat: Exec Frank Gibeau on how EA is betting on next-gen consoles, mobile, and doing right by consumers

VentureBeat's Dean Takahashi sat down with EA Labels President Frank Gibeau this week for an in-depth interview on EA's strategy with next-gen consoles, digital content and doing right by consumers. 

Frank oversees game development for franchises like Battlefield, Madden NFL, FIFA Soccer, Need For Speed, The Sims and Star Wars: The Old Republic, not to mention all those plants and zombies from PopCap. As the article notes, it's a big job and one where lots of changes is on the way:

"We started planning for the next-generation systems about two years ago, putting together the core technologies and the teams. A lot of our best engineers, artists, and creative directors have been working on it quietly since last year… We put together a tight plan for technology, talent, and product. E3 was the big unveil we’d been working toward," said Gibeau.

For more on our next-gen engines, how the idea for Plants vs. Zombies Garden Warfare came about, and what EA is doing to incorporate player feedback into games, check out the full interview here.

Comments (4)

  1. 0 0
    I think I would like to register a spore serial number
    Jul 29, 2013
    0 Replies
  2. 0 0
    Hello, I am a reader of the EA blog and I wanted to suggest something: Can you post an article on someone at EA who work as an artist? I want to work at EA one day and I want to know exactly what each position involves, like the difference between a technical artist, lead artists and art director. An article addressing these thing can be very helpful! Thanks!
    Jul 30, 2013
    0 Replies
  3. 0 0
    If Frank over sees Sims I would like to talk to him about my experience. I've been a Simmer for a long time. I've been pushed away reporting bugs with a DX finding I had the wrong graphics card, its fixed but it didn't fix the bugs: we can't grow gardens & keep all 4 seasons going. If I change age options in one town and lower them in the other, I now have to remember what ages are set for each town because it will revert the old towns to the new settings. Help us Please.
    Aug 16, 2013
    0 Replies
  4. 0 0
    I want the serial number for fifa 14 pc
    Sep 27, 2013
    0 Replies