The Beat

ea-logo-blue-723x250.jpg POSTED BY EA Staff ON Jul 20, 2012

CEO John Riccitiello Speaks at Fortune Brainstorm TECH

This week in Aspen, CEO John Riccitiello joined Brad Smith, CEO of Intuit, and Laura Lang, CEO of Time Inc., on a panel at the Fortune Brainstorm TECH conference to discuss how to shift a large company to new business models.

During the course of the panel, Riccitiello discussed the experience of moving EA through the transition from a packaged goods company to a digital entertainment company. He touched on the challenges in making this transition, the fastest growing market segments in games, and how EA has motivated employees by “making it safe” to do something new and heroic. For the full transcript or to watch the replay of the panel, click here.

In addition to joining this panel, Riccitiello also sat down with CNBC’s Julia Boorstin to discuss investor perceptions and the future of gaming. You can watch that video online here

Comments (8)

  1. 0 0
    I'm not a fan of Mr.Riccitiello but if he could perhaps make Origin more user friendly, accessible, less DLC's, and just a complete game with expansions(not DLC). I would thank him, and so will many.
    Jul 20, 2012
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  2. +1 0
    I have always had a good amount of respect for Mr. Riccitiello. The plan of moving EA's products to mostly digital services is quite ahead of it's time and something that takes a lot of guts to do with a company of that size. I just wish the investors could see that he is preparing for the future and trying to get EA into a favorable position in the long term.
    Jul 20, 2012
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  3. 0 0
    dear EA, ihad some ideas for improving Bf3, my dad thought female charcaters, there are female marines and soldiers medic recon are best suited for a female enginner 50/50 support no and how bout camos for all the guns , also the M98B is Barret right ? how bout uping the damge on it abit < last but not least full soldier customization , one of my friends ideas. hope for your reponse by SlyDarkFox
    Jul 22, 2012
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    Jul 25, 2012
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    Jul 26, 2012
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      Jul 26, 2012
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  6. +2 0
    hello happy anniversary to you two, more welcome to join at least that much .... I send you an email with the reason that I am an active member of the NFS world of madness, but 246 days, continuously active, you can probably see by my profile ... enjoy the races with friends or total strangers I still hold with the same wish every night to hang out with online racing .. .. the point of my letter that you send the question whether and how to reward players who are there with you every day, whethe
    Jul 30, 2012
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  7. Comment Flagged 0 0
    And then there are those of us that will NEVER go digital. We want the packaged product - so without the packaged product we stop using the products. I know several games EA went completely to digital and/or console - games my family played each year they came out - but we are pc players first - so console was out - and with no packaged product - well we went to other games. We used to buy those sports games in bulk as we all like our copies, and now we don't buy them at all so when a they came out with again a packaged version of two of these games - well we had already moved on to other things - EA lost my ratyher large family of gamer in all those sports games because it. Even our online games we still buy the packaged product - , I don't mind downloading DLC and adding to my games - In the Sims 3 I have all the packaged eps and sps, and own all the content they have availiable from the Sims 3 store. So I will accept added content digitally, but not the game itself. Even though I have played Sims games - bought them all since Sims 1 - if the game goes digital - then I am gone and likewise the 28 other family and friends who also play Sims - just like we did with Madden and Tiger woods when they tried to push digital and console on us instead of of our packages. We quit them. Some of us want the physical product or nothing.
    Aug 2, 2012
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  8. 0 0
    i have taken these steps to try and get in contact with someone who can help, i live in the united kingdom and have played ea games for as long as i can remember, i am 54yrs old but have been made to feel like a child by your people only 1 person a lady called tiffany g has tried to help me . this all started on july8th when i asked one of your game experts for some advice on my tiger woods rd to the masters game the advice he gave me was useless it deleted everything my case 00460339
    Aug 11, 2012
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