The Beat

POSTED BY avolpert ON Nov 16, 2010

Chillingo, VEEMEE and Bear Grylls Partner to Bring ‘Bear Grylls: the Bear Essentials’ to the Apple App Store

Leading independent games publisher Chillingo, a division of EA, today announced a partnership with branded and lifestyle app developer, VEEMEE to bring ‘Bear Grylls: The Bear Essentials’ to the Apple App Store.

Internationally renowned adventurist and survival expert, Bear Grylls leads audiences through this multimedia app packed with exclusive film, photos, illustrations, quizzes, quotes and interactive tools.

“I’m so pleased that through a simple app I can now share all my outdoor and survival skills that I learnt from my time with the British Special Forces, through Everest, the French Foreign Legion, the Scouts, and countless expeditions into the wild. We have distilled them all down into this easy-to-use survival guide app,” explains Bear Grylls. “Which is really the ultimate multi-media survival Swiss-army knife of an app! The goal was to nicely blend all the best, most functional aspects from my TV shows and books into an interactive instruction manual, and mobile tool kit all rolled into one. This really could one day save your life! Enjoy!"

“Surviving and exploring the great outdoors will never be the same as consumers learn all they need about the wilderness through Bear Grylls: The Bear Essentials,” explains Chris Byatte, Co-General Manager of Chillingo. “We are very excited to partner with VEEMEE to bring this instructive, fun and unique title to the iPhone and iPod touch and share Bears’ passionate expertise with his fans around the world who have been so eager to get hold of this app.”

“Entering Bear’s world of survival to produce this bespoke app with him has been a rare pleasure. We’re also really fortunate to have Chillingo as our publishing partner,” explains Caspar Thykier, Managing Director of VEEMEE. “Their record of success in publishing chart topping apps and promotional expertise is a fantastic asset.”

‘Bear Grylls: The Bear Essentials’ will be arriving soon on the Apple App Store. Learn more about the exciting and daring app by following on Twitter at chillingo.