The Beat

ufc-fight-night-partnership.jpg POSTED BY EA SPORTS ON Apr 1, 2013

Fight Night Crew Building EA SPORTS UFC

Last year’s E3 announcement that EA SPORTS would join forces with the UFC meant a world of possibilities for both MMA fans and gamers.

There was only one team at EA SPORTS best suited to take on the role of developing EA SPORTS UFC, so the minds responsible for the best-selling Fight Night video games have been working to bring the action inside The Octagon to life. 
Leading the charge is Team and Action Sports General Manager Dean Richard as well as Creative Director Brain Hayes, both of which were involved in Fight Night Champion.  After leading gameplay design on Fight Night Round 4 and Fight Night Champion, Hayes is now the Creative Director for the Fighting Team at EA SPORTS.
“When we found out that EA and the UFC would be working together, the team was excited,” said Hayes.  “Most of the team didn’t even know about it until the announcement at E3. We were all watching it together and when Andrew Wilson and Dana White took the stage, everybody starting cheering. It was great.”
Fans can rest easy knowing that Hayes is a fan of MMA. “For me personally, the UFC is something that I grew up with. I remember watching the first UFC events when I was a teenager and it’s amazing to see how they have evolved and flourished,” he said. “Ultimately, we’re huge fans, we think we have a great team and we are really excited to be taking on this new challenge. We look forward to bringing the UFC video game experience to new heights.”
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    Visit the official EA SPORTS UFC website to learn more about the game.