The Beat

Women_In_Games_723x250.jpg POSTED BY EA Staff ON Jun 3, 2013

EA's Laura Miele Named to AdAge's "Women to Watch"

Laura Miele, Senior Vice President of Marketing for EA Games Label, was named to Advertising Age's annual "Women to Watch" list for 2013. 

Miele was recognized for pioneering powerful forecasting, analytics and consumer feedback systems for EA Games Label - that publishes some of our favorite franchises like Battlefield, Need For Speed, Dead Space and Command & Conquer. Miele has been at EA for 17 years and shared with AdAge her excitement for working at the cutting edge of fun and entertainment.

Read the full profile here. Congrats, Laura!

Comments (1)

  1. 0 -1
    Bring balance back to development budgets, stop using so much on marketing and focus on making good games with attention to quality, your games will sell themselves for being superior. Good games = Well Funded Development Good games do not = massive marketing campaigns, besides you've got the internet at your fingertips, much cheaper than doing wasteful TV ads especially. You can make things as appealing as you wish on the outside, but what matters is what's on the inside.
    Jun 10, 2013
    1 Reply
    1. 0 -1
      Shareholders are not developers, shareholders are not experts in the craft required to create and develop high end high quality gaming experiences. Imagine if BP let their shareholders replace workers and decision makers on an offshore rig, or a refinery...Money does not = skill or intelligence.
      Jun 10, 2013
      0 Replies